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Dos for Using the Google Adsense Program

Google Adsense is a fun and easy way to make extra money. It’s important to follow the rules though as Google is serious about the integrity of this program.  Not following the rules could result in your Google Adsense account being terminated. Here are a few Dos for using the program:

DO

Read the Terms and Conditions and Program Policies thoroughly.

Read everything you can about Google Adsense.  Learn from others’ experiences and mistakes.

Learn how to optimize your site for the most enjoyable and profitable Google Adsense experience.  Realize it does take some time and hard work. That’s why it’s so important that you write about something you care about.  Hard work is even harder if you don’t like what you’re doing.

Visit other sites that are benefiting from Google Adsense. Click on the ads only if you are truly interested in the product or service being advertised.  Read other people’s blogs and comment on them. Only offer a comment though if it is truly sincere.

Hopefully, these helpful tips will ease you into using the program and help you avoid mistakes that could possibly cost you a lot of time or money.

Why Do I Need Google Adsense?

Because it’s there, it’s fun and it’s free. If you’re reading this, you obviously have some interest in the internet. You don’t even have to have your own site, although the more sites you use Google Adsense on, the more money you will make. For example, anyone can write a blog even if it’s just your own opinion on something.

You can also make money referring other people to Google Adsense. By placing a referral button on your site you increase your earnings potential. When a publisher that you referred makes their initial $100.00 within 90 days of sign-up and is eligible for payout, your account will also be credited $100.00. Additionally, they must never have registered for a Google Adsense account before.

Don’t be intimidated by the html code. It’s already formatted. All you have to do is choose the language and kind of button you would like, and copy and paste the html code to your site. Look for the referral code and more information under Adsense support.

Familiarize Yourself with the Google Adsense Preview Tool

The Google Adsense Preview Tool allows you to preview the ads that may show on any web page thereby letting you make an educated decision on whether to add Google Adsense to your existing pages.

You can also view sample ad formats and colors which will allow you to see how the colors and formats you want to appear in your ads will look before they actually launch on your pages.

You can also view borders, backgrounds and text colors from the preview tool and by clicking preview you can see how these will look with actual ads.

You can also see geo-targeted location ads meaning you can see what ads users in Canada can see even if you live in Japan.

The Preview Tool is available in all active Adsense languages and is easy to install.  For specific installation instructions,  you’ll need to go to the Google Adsense Support site.  Follow the instructions and click on the link provided and you’ll be a previewing genius in no time!

Where to Place Ads on Your Web Pages

Deciding Where to Place Your Google Ads on Your Web Pages so That They Will Be Most Profitable

This is one of the best parts of the whole Google Adsense experience. No one else gets to make this decision except you.  It’s your page.  You get to decide how many ( up to 3 ads per page), what colors and shapes you will use and on what part of the page the ad will be placed.  Should you place your ads at the top or bottom?  In the middle of the text?  To the left or right?

The most important decision should be based on the needs of the visitors to your site?  What are they looking for? Are they there to read or merely to browse.  If they are there to read an entire article, say, you might try placing your ads at the bottom of the page so they will have something to do next.  Some publishers swear by placing the ads at the top left of the page because they think customers look there first.

The fun thing is experimenting with all the possibilities.  Try different ad locations and different colors for a week and note the differences in your reports.  When you hit on something successful, you’ll see the difference.

Profile of Bloggerparty.com For Those Who May Want To Use it For Google Ads

Blogger Party is another blog hosting website where you can make money with Google Adsense.  You create an account and use the publisher id you got when you created your Google Adsense account.  If you have not done that yet, that is the first step to making money with your blogs.

At bloggerparty.com,  targeted Google Adsense ads will be displayed on your blog pages.  Fifty percent of that time, the ads will have your Google Adsense publishers ID and the other fifty percent of the time they will have Blogger Party’s Adsense ID or split between them and the person who referred you.  That’s right, referrals get 25% of the ad time, which comes out of Blogger Party’s share and not the original blogger’s or the referral’s.

Blogger Party promises “party points” any time you write something or comment on someone else’s blog.  They don’t do anything as yet, but later you will be able to trade them in for prizes according to Blogger Party’s admin.

When Do I Get Paid Using Google Adsense?

Google Adsense pays you approximately 30 days after the end of the month in which you become eligible to receive payment. You become eligible for payment only when your Adsense account reaches at least $100.00.  Suppose, for example, you started in January and at the end of the month you had not yet accumulated $100.00 in your Google Adsense account.  You would then need to wait and see if your January and February earnings combined equal $100.00.  If they do, you would be paid approximately 30 days after the end of the month of February, that is, you could expect payment near the end of March.

Another good reason to also use Adsense for Search is that you get to combine the earnings to reach the $100.00 payout minimum.  So if your earnings for Adsense for Content do not reach $100.00 in time for the current payout, but when combined with your Adsense for Search earnings they do meet the payout minimum, you will be paid accordingly.

What Other Forms of Payment Does Google Adsense Offer?

You can elect to have your Google Adsense payments mailed to you via check in your local currency.  Google Adsense offers this option in 42 countries.  Check the Google Adsense support center to see if your country is included in this list.

To select receiving your check by postal mail, log in to your Google Adsense account, click the edit link near Payment Details and then click the Check – Standard Delivery radio button.  Then click continue.  Now you can select your currency, if available or you may select US dollars.  When you’re satisfied with your choices, click save settings.

You may also choose to receive your payment through Secured Express Delivery. There is a fee for this service but you can expect to receive your check within 5-10 business days after it has been sent.  If you choose this option, you will need to contact DHL (the courier service) to make sure they offer service to your area and that your address is in the proper format.  For more information, log on to dhl.com.

Understanding Image Ads and Making Google Adsense Dollars with Writingup.com

What are image ads?

Image ads are graphical ads.  Unlike traditional banner ads, image ads are also targeted to the appropriate audience, just like text ads.  A publisher that has a combination of image ads and text ads has a greater revenue generating potential.

Image ads are only for Adsense for Content pages and not available for Adsense for Search results pages.

There are 5 major formats of image ads.  The Leaderboard, which is about twice the size of a banner ad, the banner image ad, the skyscraper, the wide skyscraper and the medium rectangle. Google’s technology determines on a page by page basis whether image ads, text ads, or a combination of both will make you more money and then delivers the appropriate format.

You can choose to run only image ads, but Google recommends selecting both, thereby giving them a better chance to target the right advertising for your page, generating more revenue for you.

Bottom line: taking these two methods together will give you the best chance at making the most revenue.

How to Make Google Adsense Dollars at Writingup.com

To get started blogging at writingup.com, first you’ll need to create a Google Adsense account.  If you’ve already done that, you’ll just give them the same publisher id you got when you  originally signed up with Google Adsense.  Since you can only have one Google Adsense account, you will always use the same publisher id on every site you add.  Next, you’ll create an account at writingup.com and within minutes, start blogging!

You still have to follow the Google Adsense rules as to the type of content not acceptable but other than that you have carte blanche as to what to write about in your blog.  Paste your writingup.com URL into your email signature and every time you send someone an email, you will be referring them to your blog, thus increasing your traffic on writingup.com.

Comment on other publisher’s blogs.  If you interact with the blogging community, you are more likely to have your blog read more often.  Again, traffic.

Writingup.com has a list of successful topics you can write about.  You don’t have to choose from that list of course, but it’s quite extensive and if you look it over, you’ll probably find something that interests you.  They are successful topics because they turn up in search engines a lot.  More traffic.

Tips for Using Google Adsense

Like anything else, you’ll get out of Google Adsense what you put into it.  The following optimization tips can help you grow your Google Adsense dollars:

Write interesting content and write every day.

Have more than one site.  The more sites you have, the more ads have the potential
to get clicked.

Set up channels and monitor your statistics across all sites.  If one site is performing
poorly, consider changing the content or the ad layout.  Experiment!

Change the ad layout and notice which layout works the best for you.  There are
many different layout options and there’s no way you can know going in which
one will perform the best.

If you’re blogging, writingup.com has a list of profitable topics.  They state that
you don’t have to write on those topics but  you might give it a try or at least plug
some of them in to the search engines.

Google different key words and phrases and notice how much and what kinds of content and ads you see.

Don’t be afraid to ask questions.

The Google Adsense Report and Why the Program is Original

Understanding the Google Adsense Report

When you log into your Google Adsense account, you are automatically taken to the page where you can view all your Adsense activity.  On the Reports tab, you’ll see “Today’s Earnings.”  This is the approximate amount you have earned today in your Google Adsense account.  Earnings are not final at this point and could be adjusted for invalid clicks or fees.

It’s interesting to look at the breakdown.  As you can see, Adsense for Content, which refers to the targeted ads appearing on the pages in which you have written content, is listed first.  Here you will see the number of page impressions listed in the first column.  While a page impression is generally the same as a page view, that is not always the case.  For a more detailed definition of a page impression, see Google Adsense support, click on Your Adsense Account and then click on Your Adsense Report.

Next, you’ll notice the number of clicks.  This refers to the number of times “your ads” were clicked on.

Page click through rate or CTR is in the next column shown as a percentage. It represents the percentage of the time an ad was clicked on after viewing your page.

Page eCPM which stands for effective cost per thousand impressions.  It is calculated by dividing total earnings by the number of page impressions in thousands.

Don’t be intimidated by these statistics.  The bottom line, your earnings, is what really counts.  As you become more familiar with Google Adsense, statistics will become like second nature.  First, just start.

How is Google Adsense Different From Other Ad Networks?

Primarily because it is Google and that carries a lot of clout just with name recognition alone.  But here are some advantages to being a part of the Google Adsense network:

Getting started is fast and easy and requires no technical knowledge.  Google Adsense even provides html code for easy implementation with clear instructions.

Google Adsense has both the Adsense for Content feature and the Adsense for Search feature.

Google Adsense not only provides keyword targeted ads but site targeted ads as well, maximizing your potential for revenue.

Google Adsense provides a filter so that you can choose not to run your competitor’s ads on your pages as well as filter other unwanted ads.

Google Adsense provides an extensive support site that is easily understood.

Rules Surrounding Invalid Clicks and Being in Control

What Is So Important About An Invalid Click and How Will It Affect Me?

More than anything, an invalid click is a big no-no and it will get your account terminated faster than anything else.  Having said that, an invalid click is when a publisher clicks on their own ads to add to their earning potential .  It’s also when a publisher asks others to click on their ads just to raise their revenue.  It also raises the advertiser’s costs and Google won’t tolerate this.  Google Adsense has state of the art technology and they know what’s going on.

Invalid clicks also happen when someone uses robots to click on ads or automated software.  It is any deceptive practice used to click on ads.

Invalid clicks are also unnecessary as there are plenty of money-making opportunities with valid clicks.  With an optimized website, useful content, and attractive ads, there’s no reason for anybody to even entertain the idea of using invalid clicks.

Having Control Over Your Adsense Account

You the publisher, have complete control over the advertisement that runs on your site.  You can choose to run only image ads, only text ads, or a combination of both.  Google recommends that you choose a combination of both to maximize your earning potential, but the decision is yours.

When making your ad decision, you also have the freedom to choose which type of ads run across your entire account (image or text) or you can narrow that decision to what type of ad might run on a particular page.

As of right now, you are not able to differentiate your image ad click rate from your text ad click rate.  You can of course, differentiate your click rate from one site as opposed to another site.  Say, for example, you run only image ads on one site and only text ads on another site.  By setting up channels to track both sites, you can see which site has the better click rate.  Of course, you have to take into consideration there would be more factors than whether you were running text or image ads.  The content, the placement of the ads in general, even the color could make a difference.

Refer to the Google Adsense Support Site for specific instructions on how to enable or disable image ads.  Remember, it’s all up to you!


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